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I know this is old, but hopefully this helps. My wife runs a business targeting female customers. She reckons insta is king in driving sales, I think you’ve got some good content, but there’s no consistent branding, and the overall feed doesn’t gel. And you’re not posting frequently enough.

At the risk of spruiking, but also providing a solution and not just pointing at a problem – my wife does branded social content packages for small business. DM me if you want her details.