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Trudy Rankin
  • Total posts: 14

[USER=66376]@peterantony[/USER] I’ve come a bit late to this conversation, but I know how hard it can be to get your first few customers. Given your product/service offering and the industries you are looking at, I’m thinking one of the best things you could do (although it’s a long-term game) is to use content … blog posts, opinion pieces, white papers, etc … to build up your credibility and authority with your target market.

Also, you do need to be a bit careful … one of the best pieces of advice I ever got was that if you had to convince or educate someone they needed your product / service then you’ve not done enough homework. You’ve got to find the clients that realise they HAVE the problem and it’s a high priority to them to solve it.

Also, do you have a strategy for LinkedIn? I had a quick look and it didn’t seem like it ….