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Unfortunately your business name isn’t doing you many favours, it sounds more like a 90’s grunge/punk rock band than an visual effects equipment and technician hire business.

However I am a big believer that quality, reliability, affordability and (in-turn) a good reputation are more important to a business than a business name. If your company name is already out there and well established with a good reputation you may have to weigh up the pros and cons of changing and re-branding it.