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Peter – FS Administrator
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Donna Klajman, post: 262584, member: 60045 wrote:
What are you really selling? Just a hint, it’s not tax returns :)

Some really great advice on this thread for selling services and standing out.

I love that question of ‘what are you really selling’ and ‘USP’. It reminded me of a couple of articles from Flying Solo contributors that might help….

What are you really selling? Hint: It’s not your time
Most of us think we’re selling time, but really we’re selling our ability to solve problems. This requires creativity, and creativity requires space. Something most of us struggle to find.

What’s your unique selling proposition (USP)?
USP means ‘unique selling proposition’. Ironically, this boring-sounding term is what makes you really exciting to other people. Your USP is what makes you special.