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build a story about you, your struggles with some photos of you, stories of businesses on hard times. for example, Deluxe made a web serial called the small business revolution. but that in itself was purely government assisted advertising massive commercial viewing of what there graphics and design team could do for a normal business.

do something like that maybe not as massive but take us through the process of you helping someone showing why they need this and results at the end you don’t need to show your design process more so your ability to take there “Vision” and direct it hopefully somewhere more successful