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A couple of excellent points here
You see so many social media marketers who push the line you need to get likes (or followers), like you said they are meaningless unless there is engagement, but at the end of the day thats all marketers can show you as a KPI, I got X amount of likes for you last week
Great observation, I can tell from reading your FB page that you have the passion behind what is being said. Whereas it is often very easy to pick the FB pages or others things written by a marketer they don’t have the passion or the understanding of the business, to them it’s just how many big impressive words can we throw onto the page, plus after the 4th week, their scribblings become boring as they know nothing about the intricacies of the business.