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Hey Mischelle, thanks so much for the feedback, very much appreciated. Yes our main selling points are that we focus on women and the quality of our product is higher than a standard hooded towel. However we are finding it easier to get this across when a customer is able to touch and see the product up close and personal. We have been working on our seo but any advice on key words is welcomed especially going up against the bi brands. With regards to PO Box delivery we do deliver to PO boxes but I need to check shopify allows that at checkout…thanks for highlighting. If you need a good reason to purchase a pink hooded towel in the run up to and through November we will be donating $5 from every pink towel sold to Breast Cancer Research. We got the go ahead this morning so will be promoting that soon through our channels.