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Dave Gillen – Former FS Concierge
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Johny, post: 262267, member: 34822 wrote:
I actually think it supports the idea that you (the owner) is your best advertisement. People buy all sorts of products/services at varying price points and varying levels of quality. The one constant is the guy that runs the show.


When I say product I mean every experience the customer has finding, learning about, buying, receiving, experiencing, returning, re-ordering, and disposing of your product. Every one of these is an opportunity to communicate what you’re about and make life easier for your customer.

So your flaky suppliers might be spending hours on their Facebook marketing but have failed to get important elements of their “product” up to scratch.