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I’ll just leave this here, as an example of where the specialists may have gotten it a little wrong. I’ll add a local one the new Melbourne Branding which has suffered from public ridicule locally.

https://www.canny-creative.com/10-rebranding-failures-how-much-they-cost/

Do a search and you will find many more, I am not saying dont get validation, but just dont assume a specialist is a knowledgeable person’. I am the first to say don’t get family and friends to look at it, research your target market, you will be researching them on the viability of your product (I hope), so extend it a little.