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Paul – FS Concierge
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Read wpcurve.com Blog from cover to cover :-)

They put out 4000+ word case studies.

This is my favourite Aussie Site for case studies

Here’s a distinction:

I had a coffee the other day. I paid $5 and it was terrible.
I had a coffee the other day. I paid $5 and it was amazing.

A bad question would be:

Is coffee good?

A much better question is:

What exact equipment, coffee, other ingredients and training would I need to make an amazing coffee?

One that would have customers coming back for more?