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If the plebs didn’t turn left, there wouldn’t be any opportunities for the rest of us

HA. True Greg.

My personal view is that for sure, not every answer is complicated, and indeed some make it more complicated than it needs to be. But as per Bert’s comment, research is key.

I am hardly a guru at all this, but was reading just recently that facebook is having trouble monetizing the current trends such as video etc. when also trying to increase user content over newsfeeds.

That’s what will drive it – how to make money via our ever shrinking, goldfish sized, attention spans.