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Quick tip for you … There’s a fantastic tool called HotJar (hotjar.com) that takes little video recordings on your website of each visitor’s actions. It then turns this info into visual data which shows you where people are looking and clicking. You can use that info to tweak your website a little bit at a time.
They have a free account option which is all you need and it’s pretty easy to figure out how to use. I use it myself and I get my clients to use it as well.
If you do decide to sign up and have any issues setting it up let me know and I’ll do you a screen recording of what to do.
Hope that helps.