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@thebeardedlawyer Impressed with your blog, very nice. A suggestion, if I may – add a link to your biz website on your contact page.
In regards to the original question about a lead magnet, I think you should definitely create one (rotate to a new offer every 3 months minimum) to build your mailing list.
My suggestion is templates, templates, templates. All biz owners need them to run their biz in an organised fashion. Something low risk for you, but of value to your prospects.
Family law tips – behind the biz owner is a person, who may have been divorced or being divorced. Majority of ppl have no idea how to protect themselves, how to navigate the system.
That’s my two bob’s worth.