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Lots of good suggestions, I notice nothing for teens and 20’s age group… Fair enough too self centred at that age.

30’s is when I could have used it, maybe I was not the norm… but why not start early.

40’s and up…. parents likely +20 years older, 40’s still earning an income to pay for your service.

Tag in with pre plan planting idea also good for the one that can afford the service.

Local hospital and nursing home? The local Pub were the clientele is older? Start local and work out.

The crappie part is once the person is gone there is no turning back time to get the story… Maybe use that as a selling point?