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Thanks for reply ,
But my questions is more in general to pet food .
Like I import and I have set my retail price which I sell it online ,amazon ,eBay .
I was thinking of putting same price to the shops as well and they can put their own margin and sell for higher price ,online price is always cheaper .
So say my one item price I sell to customers is 9.95 so I give them for same ,and they can sell for 11.95 giving them 2 dollars profit .
Is that seem fair ?