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Yeah, I do both. I focus on customer acquisition. I look at the business I’m working with and figure out where they could improve on their marketing and then I use psychology along with PPC campaigns to atttact prospects and I coach the business on closing the prospects and turning the leads I bring them into customers.
As I said above I don’t work with just any business as they will need certain things in place that (from my experience) only businesses that have been around for a couple of years seem to have in place. Starts with enough assets to run a successful campaign for them. There’s a whole lot that goes into my process but it’s super effective.

Kind regards, Nate