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1) Identify directory/industry websites that you can post information about your business/service in, either free or paid.
2) Create content that users will find interesting enough to want to share via social media.
3) Be on social media, constantly posting interesting information linking back to your site.
4) As others have said, find out what your competitords are doing and replicate where possible.
SEO in general – including backlinks – is not rocket science, just a lot of time and work.