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Zava Design
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Byron Trzeciak, post: 263870, member: 56118 wrote:
I don’t think social is an effective link strategy either, most businesses don’t have an audience to engage with and it’s becoming very much a pay to play should you wish to build one (travel facebook groups would be a good place to start if you don’t get booted for spamming).
I don’t agree. For a travel company especially, 100% you should have a Facebook page (which from the start you get all your friends to like, and then grow from there), where you should be posting travel deals, articles and the like, hopefully of the kind that will promote sharing and/or liking (ie, “10 small European towns to visit this summer”). And apart from the organic growth then using Facebook advertising to boost the posts that will have a higher chance of being liked and shared by those that see it.

This will all add to the SEO for the site/pages linked to.