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Zava Design
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Byron Trzeciak, post: 263889, member: 56118 wrote:
Nothing on social will add to your SEO on it’s own. Sure, maybe you get some links from the promotion as a byproduct, which would be incredibly rare for a flying solo style business, but nothing you described will have any impact on your SEO.
Agree with the “on it’s own” part (which can be said about many things), but definitely not the rest. I think there’s enough evidence that Google certainly does factor in social media “signals” of various kinds, including maintaining a business page that has some engagement from users and includes relevant keywords in the created posts linking back to your site.

And ANY content should be quality content, if it’s mediocre then that’s the issue to address before anything else. I thought that went without saying…