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Aidan
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[USER=7765]@John[/USER] I’d imagine your observed improved rankings might well be due to a few hundred other things as the guys who do high volume testing have never found such evidence. Even Moz found that too: “…As of yet, there is no conclusive evidence that this markup improves rankings”.

As for the use of the ancient LSI – I’d encourage you to read the Slawski article I mentioned previously. I haven’t seen any evidence of an LSI type system at work in Google. I have of course seen that well written content that is comprehensive tends to rank well but the fact a text on cars might mention engine, wheels, transmission etc does not necessarily rank well because it mentions those ‘related’ words.