Home Forums Marketing mastery Ethical Question re: Email’s to client base Reply To: Ethical Question re: Email’s to client base

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Sarah-mc, post: 266325, member: 115170 wrote:
Hi All,

I was wondering (without wading through the entire privacy act) if it is okay to use client emails you have on file to send out news and other info without them having ‘ticked’ a box or signed up to to say they agree to further correspondence?

Are there any legal implications?


You can leave an “unsubscribe” link at the bottom of your email and mention in the email that if they wish to not receive further emails, simply click on the unsubscribe button below.

It should be fine then as according to the basic laws (although, I’m not a lawyer and law could be a lot more complicated) you have put an exit option for them, so they are not getting spammed until they request to stop or easily unsubscribe. They have this easy option always.