Home – New Forums Marketing mastery Cold emailing tips? Reply To: Cold emailing tips?

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I know this might be beside the point at this stage, but I sent out some emails on behalf of a previous employer much like [USER=34615]@Zava Design[/USER] is talking about – I got your email from X, we’re contacting you for Y reason, please consider Z.

From memory, we had their email because they’d signed up for a consultation panel (I worked for a non-profit at the time.)

They said my email was unsolicited and was spam.

They complained to ACMA.

I got a written warning from them.

So is it legal to email cold? Perhaps not. Will people want it? Well, that’s why you get an opt-in first. Even if your email is well intentioned, people have the right to complain.