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Paul – FS Concierge
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Hi and welcome to Flying Solo.

When I step into a fitting room to try on clothes, I get to look in the mirror to see if the clothes fit well, I get to feel the fabric and see how it falls off the shoulders. I can assess the quality of the fabric and have a good guess around how it will wash, how it will stand up over time.

It is a sensory experience.

Marketers could learn from this IMO – it is about stepping the prospect through a process in a way that makes them “feel” how the new service would serve them.

telling your own story of how you built your business is a great way of doing that.

Cheers