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Evo the marketing guy
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Thanks Paul.

Food for thought.

Many businesses need strong marketing right now as they face a once-in-a-lifetime short term cash flow issue.

More flexible models of working with marketers – such as % at risk – could be attractive to both parties right now.

A hobby retail client needs a boost so we’ve come up with a % revenue model. That means the owner doesn’t need to dig nearly as deep into his pockets today – at a time he can least afford to – but he can still get some traction. And if the marketing goes well, it will be a win/win situation.

I just wanted to offer a fresh line of thinking for businesses. It might be something owners can discuss with their current marketing and digital service providers. You never know what new ideas/avenues of working may emerge…