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TheChangeStarter
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Paul – FS Concierge, post: 269455, member: 78928 wrote:
Let’s say the business let’s the phone run through to message bank instead of answering or doesn’t have a decent returns policy or doesn’t get a quote back in a reasonable time, or argues with customers etc,etc, etc… the list of what businesses do wrong is almost endless.

For any or all of the things above, it is best for the Marketer to ask for a fee and deliver on what they can control.
I really agree with this. Taking on any risk, is taking on 100% of business risk, which isn’t a fair risk to take on. I think the principle works, but in reality it’s tough to control the implementation.