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Josari
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Hey [USER=105645]@TheChangeStarter[/USER], great question!

I talk to a lot of small businesses and they often say they do all the marketing themselves because of exactly what you listed above.

There needs to be more transparency with marketing services. We need to help the small businesses to help themselves.

Be the coach, rather than the agency that promises the world and then blames “market conditions” or “not enough budget” for poor results.

Just my two cents worth :-)