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citisix
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Thanks for your responses.

The ads a user is exposed to in the app we’re building generates revenue, but the trade off is they can nominate which charity they’d like the ad revenue to go to.

We won’t be doing charitable work directly – more of a charitable cause.

It sounds like setting up a charity wouldn’t work. If we set up the business to donate all ad revenue to user-selected charities then claim it all back on tax, is that a reliable business model? Or are we better off taking a cut and claiming the remaining revenue in tax?

We aren’t aiming for profit to be the primary aim, but obviously we’d like to cover some of our costs so it’s viable.