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Paul – FS Concierge, post: 269735, member: 78928 wrote:
Without being judgemental, do you want the kind of suppliers you are looking for because it reflects your values or have you researched possible customer types and the amount of money they would be willing to spend on your product?


Paul, one of the best questions I have seen on this forum for ages, to many people go into a business because it matches their values or ideals, which is very noble. But the problem is their potential customer don’t have the same ideals, and aren’t prepared to spend the extra dollars, so the business goes down the tubes, but I guess at least they are environmentally friendly tubes.

It comes back to research, research, research not an overnight thought bubble