Home Forums Marketing mastery Customer Communication Reply To: Customer Communication

  • Total posts: 179
El Arish Tropical Exotics, post: 270023, member: 6734 wrote:
Hi I go into a great bit of detail, have blog articles, product descriptions with tons of info, etc so that the information is readily available. However lots of people scrolling on their phones don’t read it and prefer to hear it from a live person. I spend a lot of unproductive time answering questions that the answers to are in writing and waiting while people literally scroll through my site and load pages.

In your case I would consider doing weekly webinars or something similar where you could get three or four potential customers dipping their toes in but there is a time limit and you control how detailed the info you provide is. The alternative is lengthy free personal consultations or even worse someone feeling you’ve been curt by not giving them advice.

In your answer, Ann, you have a problem and I believe you could try a web chat app. It feels more personal than just reading the site but you can put some links on it to direct the usual enquiries – plus coming back to answer their query when you can (i.e. take off your number). I am trialling a Hubspot chat for this but there are many others as well, to free up your time.

Besides the chat and blog, I communicate via email and phone or Zoom. Seems to be easy enough, and I use phone when there are any chances of unclear communication or issues.