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#1223513
Paul – FS Concierge
Moderator
  • Total posts: 3,121

Just an observation.

Your USP is not writ large on your homepage, or at all that I could find – no explainer videos etc, comparison checklists etc.

I could make an argument – when is a USP, not a USP?

When it is hidden. Or effectively hidden, buried in sub-pages.

I am trying on purpose to be provoke thought – but not at all to criticise or cause ill-will.

Cheers