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Google comparison on CRM and you will some informative articles
The points they compare on will probably point you in the direction of what is important for you to consider
Example – what email system do you use and does your chosen CRM integrate well with email – you want to be able to add new email contacts (and website leadds, FB messages or SMS received) direct to CRM with a minimum of effort, ideally automatically. Likewise emails sent should log against a customers profile
FWIW I trialled Hubspot and found it very good for the price (free). Adding on some of the marketing options comes at a cost which is how they monetize it. I would expect Hubspot to be around for quite a while – if not for free then at a low cost. Start with that and then compare other options to it for the points that are most important to you. There are lots of tutorials for it around too