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What a great, and topical question…
To be completely honest, and feeling rather exhausted which leads into the next question.. Our biggest challenge is aligning ourselves with the right customer.
Our goal is to always recruit and work with clients that will bring a mutually beneficial long term outcome, although we have found in todays climate that many other businesses (or read that as our potential clients) are trying to pass on their stressors to others and wash their hands a little of some things. This has a two fold issue, which is where our challenge in aligning with appropriate clients comes in, of being both an overflow and emergency resource along with having clients with unrealistic expectations in todays climate.
Whilst we work closely with all our customers, for us it is about who gets onto that list and how we best use our resources with.