- Total posts: 58
You have a bit more homework to do before hiring anyone.
The first clue is within your existing customer base.
Who are they? Size, location, industry, needs etc.
Why did they buy from you?
Hopefully there will be a clear ‘segment’ in your customer base that is easy to serve and profitable.
The tighter the initial segment to start with, the more cost effective it is to find more of them…
Once you know WHO they are, the WHERE to find them becomes easy.