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Agree with everything that has been said.
I would also add don’t get bamboozled by all the offers and promises and to remember that there are many roads to reaching your goal- you just have to find the right one for your business. (including your business budget for getting there).

For example I know of many tradies that get the bulk of their work from Facebook – and referrals from Facebook.
I know of others that just use print advertising.
I know of others still that combine digital and print.
It has to be strategic and targeted approach and you really need to know exactly which type of customers you are targeting.

All the best I hope you can work out something that suits your business.