- Total posts: 7
Determining what market segments want and how they get their information is the first step. That is, you are starting with you. You should be starting with the customer.
If the new renovation government incentive is something that will provide impetus to the industry, perhaps that would be a good place to start research.
Picking up the phone to other builders, architects and previous customers would be worthwhile.
Good money and a steady flow of work will come from being known for a certain type of work or price category.
That is find your niche.
It will make marketing laser-focused, not scatter-gun.
Congratulations and best of luck for your start-up. I personally agree with what tpaul is saying. I think you should take it under consideration as well.