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Paul – FS Concierge, post: 270390, member: 78928 wrote:
Is ROI even relevant?

It looks like branding to me, not advertising.

If I was to attempt an ROI, it would have an offer and a huge telephone number.



Yes ROI is relevant when making a decision to spend $2000.

But it’s a fair point that I would have more opportunities to achieve ROI if my call to actions are clearer/bigger. Not sure if an offer is necessary