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Certainly you get more exposure and create more branding and awareness of what it is that you offer but you can’t track the ROI, for example for $2000 that you invested, how many customers used your call to actions on your vehicle and contacted you and how much they ended up spending with you.

There is one way though, for every lead that contacts you or buys from you, ask them how they found out about you and keep tracking that manually all the time.

Hope it helps! :)