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Agree with above. However, I am going to give an insight into my way of shopping online.
The best way I discover businesses are through amazon/ ebay/ social media.
If there’s a vendor specific website, sure I’ll check it out but I always only buy from ebay, amazon, etc unless the item is not on sale there. There is a very simple reason for that: I am just more confident paying on these platforms. With small websites, I do not know how much they have invested in the security of their platforms, their returns policy, shipping times. A lot of this just boils down to me being familiar with these giants policies.