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Great idea. You should target non-profit boards as they struggle with financial literacy amongst board members.
Getting a persons time is hard especially at the moment, I’m doing something similar at the moment with a SaaS product for digital publishing and we’ve had these discussions internally.
We’re thinking of doing an intro (overview) style video so people can see the offering before committing 30 minutes of their time for something they’re not 100% sure of. We’re hoping the video takes them from lukewarm to warm.
We’ve been using LinkedIn too, limited success but better than email campaigns.