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Whilst you may not want to use the word hamper, your business name has to be easy for your customers and potential customers to find you and be associated with what you do and also remember you. I have just gone thru naming my business and I didn’t want to use the word box or use green in my logo but I deliver fruit and veg boxes and that’s what my customers want as it’s easy to remember and green is associated with veggies, healthy and fresh. I wanted some more interesting but went with The Market Box and green in my logo. I think the trick is to get a good designer to design your logo so you fall in love with that and then liking your name is easy. Don’t forget your logo will need to reflect your brand.