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I prefer a shorter name too (says me with the really long company name haha), and not one that’s too descriptive (e.g. plush baby box). A descriptive name like this can be more difficult to ultimately protect as exclusively yours.
It can be helpful to check out the availability of your short list of names as a business name, domain name, social media profile names and trade marks. You want to make sure your chosen name doesn’t infringe trade marks but also that ultimately your chosen name can be registered as a business name/domain name etc. Sometimes checking availability across those platforms will help shorten the list.
