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Dave Gillen, Flying Solo Concierge I reckon has nailed it.

Hampers by Sarah Love

As almost everything is massively competitive – you need something unique that no one can copy. There is one thing that we all have that no one can copy and that is ourselves.

No one can copy Sarah Love. You are unique and this aspect sets you apart from your competitors. Then focus your business around your uniqueness.

This immediately gets you ahead of the pack.

Keep it generic as ‘Hampers’ by Sarah Love only and then you can branch out to include not just baby hampers when your business explodes due to your unique marketing focus. ( :