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Hi and welcome to Flying Solo.
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http://www.flyingsolo.com.au/forums/index.php?account/signature
I quite like your site.
Some things for improvement:
* Prominently display telephone number
*Provide Social Proof eg, testimonials
* Develop more custom photography especially of your products in “natural environments”.
*Introduce who you are in the About Us page
*Do more storytelling – try to identify the emotional connection that will help people identify with you.
*Expand products in categories with only one product
* Expand categories.
Your site has good bones.
Good luck.
Paul