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November 9, 2020 at 5:49 am
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Hi [USER=12378]@Scott Lindsay[/USER],
Your efforts to date have given you some important data, but it needs some digging out…
- Audit your current users. Which audience segments are buying your product the most? Which ones are loving it the most? Complete novices? Experienced traders? Small-time traders? High-volume traders? Full-time traders? Part-time? If you can find the sweet spot, then you can focus your marketing efforts on your best segment (more targeted ads / campaigns / messaging).
- Survey your current users. What do they love about it? Which ones love it and which tolerate it? What has changed for them since using it? Not only will you learn a lot, but you can take these comments and use them in your sales material. Talk to some in person or on the phone if possible. Offer incentives, because this info is really valuable to you.
Once you have these answers, it will be easier to find more people in the sweet spot and do more targeted marketing.
If you need ideas for that next step, let me know.
Dave
