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BeOurCEO
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JamesMillar, post: 271438, member: 5318 wrote:
the other problem with feedback being used to shape decisions is making sure you get the right data from the right people. The common theory being that a disproportionate number of people go to the effort of complaining or leaving negative reviews as compared to those that are otherwise very happy with the product or service that don’t bother to leave that feedback. You would not want to change your business or process because …for example there were say 5 negative comments if the other 95 were positive and never bothered to offer the feedback. And public review sites (which this is not) are now being manipulated by competitors and in some cases cases of outright blackmail to damage reputation.

Anyway, this platform does not have those issues but feedback used on decision making ….proceed with caution
Agreed.

Businesses have told us they only use our feedback to make business decisions only when there is an overwhelming majority of feedback – the majority being at least a 50% survey response rate of at least 90% of their customer base.