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Uniqueness – I’ve received feedback and overwhelmingly people are saying they love being able to provide strategic feedback and input instead of complaining about trivial things like how expensive my prices are compared to others. They also love the ease of the image selections and how each image represents a real business area.
Sounds amazing and could be used for not only decision making but also for internal and external promotion.
Lee Iacocca had Ford employees switch from asking if a customers new car was good to asking if they had the chance to show any of their neighbours and asked what the neighbours thought.
Just switching some simple questions meant fewer complaints (a cost to the business) and more cars sold – to envious neighbours (more revenue).
And the Telemarketers at Ford went from dealing with whiny people to happy people.