Reply To: Spam Act and Inferred Consent

[Rowan@quaotic]

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B2B cold emailing has the same requirements as B2C in Australia, even if their email address is public.
Make your customer aware of the penalties involved if someone complains, and maybe ask them to contact a specialised company to to that if they really want to go ahead to avoid any trouble coming back on you.

Also make it clear that if people send their email to their spam box then any future emails will also go there automatically and won’t be read which will make legitimate contact in the future troublesome.
It just isn’t worth it for them or you, imo