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I have seen a lot of data analytics operators on this site struggle.
Demonstrating the ROI is difficult in your space.
I feel if you can demonstrate actual ROI, you will be placed well in the market.
The problem is that you both need to educate and to demonstrate.
I may be wrong, but I don’t see many very small businesses come looking for these services. Compare and contrast to say an Accountant or Lawyer or even a Web Developer where people do go looking for them.
But enough of the Debbie Downer from me already