Reply To: Competitor dirty tactics-help

[JacquiPryor]

If you have registered a trade mark for your business/brand name you may be able to file a report if others use your trade mark in ad copy on Google (not simply as key words though). Depending on the circumstances and the name/ad in question etc, using another person’s business name could amount to conduct that is likely to mislead or deceive consumers, which could then be a breach of the Australian Consumer Laws.