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The site took a while to load for me too.
My advice would be to target a specific group of people and hone your message. For me, looking at your designs (but no expert so don’t shoot me)they look like they’d do great for ladies getting married. So targeting all things wedding could work well?? That would be loading your images/designs to Pinterest and Insta using #wedding tags etc. You could write some blog posts on your site about finding the right jewellery for your wedding day etc. Then get people to share using your #